When you think about selling digital products, what comes to mind?

I bet you’re thinking “e-books!”

But there is more to digital products than just e-books. In fact, there’s a whole world of opportunity out there for digital product selling ideas. This post is designed to help you think beyond the classic how-to ebook (not that there’s anything wrong with that!) to help you come up with digital products to sell on Etsy, Squarespace, Shopify, your Stan store…pretty much anywhere. 

Thinking outside the box is essential in the online space and that’s what I’m here to help with today!

Before we get into the list of digital product ideas that I’ve organized by niche, let’s define what a digital product is.

What is a digital product?

A digital product is an item that exists only in a digital form such as a file, software. The most common format is a PDF, but the options are endless. When a digital product is purchased, the customer receives a copy of the file that can be downloaded as their own. 

A digital product can be reference material (such as an ebook), a template file (such as a Google Doc or design file) access to a tool (a Notion template) or a unique format like a pack of Lightroom presets or  music files. 

What are the pros and cons of selling digital products?

As with anything, there are pros and cons to selling digital products. If you ask me, the pros outweigh the cons but it is helpful to be informed and educated so you know what to look out for. 

Pros to digital product selling

• Scalable: once you upload it, you can sell a limitless number with very little upkeep.

• Space efficient: no inventory to stock and store!

• Easy to create: if you have Canva, you can easily create a number of digital products

• Exponentially rewarding: you put in work up front, but once it’s listed you can earn money from the product for years to come!

• Higher profit margin: since there are no supplies or packaging required, it’s much easier to maintain a healthy profit margin.

Cons to digital products

• Highly competitive: the downside of digital products being easy to create is that anyone can do it so the space tends to be competitive

• Prone to copycats: I like to believe most people have good intentions. But unfortunately someone can easily purchase and rip off your product. 

• Communicating value: since you’re essentially selling an invisible object, it can be hard to push consumers to purchase (vs. something physical they need, like a pair of shoes). This means you have to focus your marketing efforts to sell the transformation. 

Ideas for digital products

Online Business, Content Creator, and Social Media

• Scripts [Social Media, TikTok, Email]

• TikTok Hooks, Captions, Resources

• Business Checklists

• Email Courses

• Email Sequences

• Email Templates 

• Instagram Highlight Covers

• Workflow and Process Templates

• Asana, Notion, and Airtable Templates

• Starter guide for [Subject Matter] (ex: podcasting, sponsored content)

• How to Price Services for X

• Marketing Templates

• Mini Webinar

• Webinar Slide Templates

• Media Kit Templates

• eBooks

Art, Photography, & Design

• Stock Photography Download Packs

• Stock Videography

• Mockups

• Photo Editing Guides

• Presets

• Brushes for Digital Illustration

• Logo Templates

• Design Templates

• Fonts

• Digital Art Downloads

• Crafting Files (ex: SVG files for Cricut)

• Backgrounds, Textures, and Graphics

• Website Templates (Squarespace, Showit)

Lifestyle 

• Planners

• Guide to Organizing X Part of Your Home

• How to Archive Family Photos

• Eco-Friendly Swaps

• DIY Cleaning Product Recipes

• Natural Home & Beauty Swaps

• Home Decor Guides (different styles, holiday decor)

• Moving Checklist 

• Organization Labels

• Weekly Planner (Notion, Asana, PDF Printable)

• Journaling Prompts

• Manifestation Guides/Cards

• Life & Goals Planners 

• Planners for Different Needs (ex: ADHD)

• Habit Trackers

• Guides for getting started with different hobbies: gardening, knitting, crafting, weaving, house plants

• Step by Step Guides for Specific Hobbies (ex: gardening is broad but vegetable gardening, container gardening, or growing flowers are all specific)

• Hosting & Entertaining Guide

Wedding & Bridal: 

• Bridesmaid Proposal Boxes/Scripts

• Wedding Planning Spreadsheets 

• Wedding Planning Guides for niche (minimoon, elopement, etc)

• Design templates

• Bachelorette, bridal shower planning ideas, tips, checklist

• Hair Styling or Makeup Guides

Fitness

• Workout Plans

• Meal Plans for Specific Outcomes (ex: Smoothie Recipes, Healthy Lunch, etc)

• Healthy Grocery Shopping

• Top Fitness Gear Recommendations

• Workout Planner & Tracker (printable, iPad, Notion)

• Workout Videos

Food & Cooking

• Easy Recipes for Work from Home

• 20 Recipes Using Trader Joe’s Ingredients

• [Diet Type: Healthy, Gluten Free, Low Sugar, Anti Inflammatory, etc] Ideas

• 40 Kid’s School Lunch Box Ideas

• Weekly Grocery List and Meal Plan Subscription

• Weekly Grocery Checklist 

• Meal Planning Spreadsheet

• Meal Prepping (freezer cooking, meal prep for health, etc)

• Restaurant Guide for Visiting [City]

• Video Cooking Classes (ex: Pasta Making, Ultimate Guide to Pizza, How to Make Almond Milk at Home)

• Date Night at Home Recipes 

• Grocery Shopping Guide (learn about ingredients, seasonal produce, etc)

• What I Buy at Costco

Fashion 

• [Season] Capsule Wardrobe Guide

• Audit Your Closet Guide

• [#] Outfit Ideas and Sources for [Job Occupation: Teacher, Lawyer, Postpartum, Moms, etc.]

• Starter Kit Wardrobe Guides

• Outfit Guides & Sources for Different Styles, Body Types, etc 

• Timeless Fashion Staples

• How to Choose High Quality Garments

• A Guide to Sustainable Clothes Shopping

• Ideas for Clothing for Specific Climates and Activities

• Destination Specific Packing Guides

Travel

• How to Pack for [Destination]

• My Guide to [Destination]

• The Best Food in [Destination]

• How to Travel to [Destination] as a Beginner

• My Guide to Road Trips with Kids

• Packing Checklist

• Guides for Specific Activities (ex: backpacking, camping)

• Travel Photography Tips

• My Signature Photography Presets

• How to Pack for X Days in a Carry-On

• Travel Credit Card Guides

• Travel Points Hacking Guides

• Money Saving Guide for Traveling

Family & Kids

• Finance & Budgeting Spreadsheets

• Family, Holiday, School Year Checklists

• Home Emergency Binder

• Kids Activity Sheets

• Skill Tutorials: crafts, knitting, arts, language, music

• Teacher resources

• Coloring Sheets

• Elf on the Shelf Ideas

• Birthday Party Planning Guide

• Newborn Essentials

• Holiday Activity Sheets, Planning, Etc.

• Resume, Cover Letter Templates

Need help creating a digital product?

Check out my Freebies & Resources page for additional resources for creating digital products.

Conclusion: 60+ Profitable Ideas for Digital Products to Sell by Niche

I love digital products: they’re flexible, scalable, and are a great way to diversify your income. 

Whether you’re selling digital products on Etsy or direct to your audience view a Link Tree or Stan Store, digital products are an accessible way to earn income in your business. 

Remember, we learn best from people who have done what we want to do. That means that you don’t have to be the top world expert on something to have a digital product, you just need to help someone get from Point A to Point B in an efficient way. 

I’ve heard this referred to as “expert enough” and is a great term to remember as you embark on your digital product journey. 

What are your questions about selling digital products?