How to Automate Your Pin Design Process with Tailwind
As a solopreneur I know that our most valuable currency is time, so anytime I find a great time-saving hack I have to share it! In this post I’m going to show how you can use the design feature in Tailwind to quickly autogenerate unique Pinterest pin designs for your social media calendar. Let’s dive in!
Open Canva and navigate to the “create” tab
When you open Tailwind, there is a navigation bar on the left of the page with a few options. Select the “Create” tab to open the Tailwind Create workspace.
Add your branding
Next, navigate to the “Brand Settings” tab under the Tailwind Create header.
Under “Brand Information” enter your website name and choose from the title and subtitle font options. If you don’t have branding in place yet you can also choose from their curated font pairings.
Lastly, add your brand colors and logo if you wish. I added 3 colors and skipped the logo. When you enter your colors you’ll want to be sure to have a lighter color included so it can be used as a background option.
If you’re wondering, Tailwind will make black text options automatically without you needing to add it into the palette. This is a great feature because it detects when the background is too light for your other brand colors to have visual contrast.
Let’s build some pins!
Now that you’ve got the basics set up, let’s get to the fun part. Navigate to the first tab, “Design Gallery,” under the Tailwind Create header.
Upload a photo that you feel will fit the set of pins you’re creating. It will use the same image on each pin. You can also browse their set of stock photos.
Next, enter your pin title under the “Text” dropdown. Your font option from the brand settings page should already be selected! The last two tabs (Color Palettes and Branding) will also already be filled out if you completed the brand settings.
Once you do this, Canva will automatically generate a page of pin designs. It’s worth noting that you can also skip the image and do title-only designs, but I much prefer the images for the most eye-catching look.
Curate Your Pins
The next step is to curate your pins. Given that this is an auto-generated tool, not every pin will be perfect. Skim through and select up to 5 pins to move forward with.
You can also opt to choose more post types to include in this batch of pins by clicking the “post types” button in the top right of your selected pin designs. At the time of writing, you can select Pinterest Pin, Instagram Feed Post, Instagram Story, and Facebook Feed Post for each pin design you choose.
After you’ve selected all of your pin designs, select the blue “review designs” button at the bottom middle of the page.
Review and schedule
Next, click “schedule designs” and confirm which Pinterest account the pins should be posted to.
Lastly, you’ll be brought to a page that prompts you to enter your pin description, URL, destination, and when to post. Tailwind uses SmartSchedule to recommend the best times for you to publish your pins. Click “schedule post” and that’s it!
How many pins do you get?
As a free member, you get up to 20 of these pins for month. I write 1 blog post per week so this equals just enough for me to generate pins for each post I write that month! Of course, you can upgrade to other Tailwind packages for more pins. I often design my own pins but like to use these free pins as a bonus, low-effort way of getting my blog posts out in the Pinterest universe. And now my pins are done just from making the examples for this post 😉
If you liked this post, save it for later!
I hope you found this post helpful! If you liked this article, save it for later by pinning one of the images below. I can’t wait to see what you create!