60+ Profitable Ideas for Digital Products to Sell by Niche
When you think about selling digital products, what comes to mind?
I bet you’re thinking “e-books!”
But there is more to digital products than just e-books. In fact, there’s a whole world of opportunity out there for digital product selling ideas. This post is designed to help you think beyond the classic how-to ebook (not that there’s anything wrong with that!) to help you come up with digital products to sell on Etsy, Squarespace, Shopify, your Stan store…pretty much anywhere.
Thinking outside the box is essential in the online space and that’s what I’m here to help with today!
Before we get into the list of digital product ideas that I’ve organized by niche, let’s define what a digital product is.
What is a digital product?
A digital product is an item that exists only in a digital form such as a file, software. The most common format is a PDF, but the options are endless. When a digital product is purchased, the customer receives a copy of the file that can be downloaded as their own.
A digital product can be reference material (such as an ebook), a template file (such as a Google Doc or design file) access to a tool (a Notion template) or a unique format like a pack of Lightroom presets or music files.
What are the pros and cons of selling digital products?
As with anything, there are pros and cons to selling digital products. If you ask me, the pros outweigh the cons but it is helpful to be informed and educated so you know what to look out for.
Pros to digital product selling
Scalable: once you upload it, you can sell a limitless number with very little upkeep.
Space efficient: no inventory to stock and store!
Easy to create: if you have Canva, you can easily create a number of digital products
Exponentially rewarding: you put in work up front, but once it’s listed you can earn money from the product for years to come!
Higher profit margin: since there are no supplies or packaging required, it’s much easier to maintain a healthy profit margin.
Cons to digital products
Highly competitive: the downside of digital products being easy to create is that anyone can do it so the space tends to be competitive
Prone to copycats: I like to believe most people have good intentions. But unfortunately someone can easily purchase and rip off your product.
Communicating value: since you’re essentially selling an invisible object, it can be hard to push consumers to purchase (vs. something physical they need, like a pair of shoes). This means you have to focus your marketing efforts to sell the transformation.
Ideas for digital products
Online Business, Content Creator, and Social Media
Scripts [Social Media, TikTok, Email]
TikTok Hooks, Captions, Resources
Business Checklists
Email Courses
Email Sequences
Email Templates
Instagram Highlight Covers
Workflow and Process Templates
Asana, Notion, and Airtable Templates
Starter guide for [Subject Matter] (ex: podcasting, sponsored content)
How to Price Services for X
Marketing Templates
Mini Webinar
Webinar Slide Templates
Media Kit Templates
eBooks
Art, Photography, & Design
Stock Photography Download Packs
Stock Videography
Mockups
Photo Editing Guides
Presets
Brushes for Digital Illustration
Logo Templates
Design Templates
Fonts
Digital Art Downloads
Crafting Files (ex: SVG files for Cricut)
Backgrounds, Textures, and Graphics
Website Templates (Squarespace, Showit)
Lifestyle
Planners
Guide to Organizing X Part of Your Home
How to Archive Family Photos
Eco-Friendly Swaps
DIY Cleaning Product Recipes
Natural Home & Beauty Swaps
Home Decor Guides (different styles, holiday decor)
Moving Checklist
Organization Labels
Weekly Planner (Notion, Asana, PDF Printable)
Journaling Prompts
Manifestation Guides/Cards
Life & Goals Planners
Planners for Different Needs (ex: ADHD)
Habit Trackers
Guides for getting started with different hobbies: gardening, knitting, crafting, weaving, house plants
Step by Step Guides for Specific Hobbies (ex: gardening is broad but vegetable gardening, container gardening, or growing flowers are all specific)
Hosting & Entertaining Guide
Wedding & Bridal:
Bridesmaid Proposal Boxes/Scripts
Wedding Planning Spreadsheets
Wedding Planning Guides for niche (minimoon, elopement, etc)
Design templates
Bachelorette, bridal shower planning ideas, tips, checklist
Hair Styling or Makeup Guides
Fitness
Workout Plans
Meal Plans for Specific Outcomes (ex: Smoothie Recipes, Healthy Lunch, etc)
Healthy Grocery Shopping
Top Fitness Gear Recommendations
Workout Planner & Tracker (printable, iPad, Notion)
Workout Videos
Food & Cooking
Easy Recipes for Work from Home
20 Recipes Using Trader Joe’s Ingredients
[Diet Type: Healthy, Gluten Free, Low Sugar, Anti Inflammatory, etc] Ideas
40 Kid’s School Lunch Box Ideas
Weekly Grocery List and Meal Plan Subscription
Weekly Grocery Checklist
Meal Planning Spreadsheet
Meal Prepping (freezer cooking, meal prep for health, etc)
Restaurant Guide for Visiting [City]
Video Cooking Classes (ex: Pasta Making, Ultimate Guide to Pizza, How to Make Almond Milk at Home)
Date Night at Home Recipes
Grocery Shopping Guide (learn about ingredients, seasonal produce, etc)
What I Buy at Costco
Fashion
[Season] Capsule Wardrobe Guide
Audit Your Closet Guide
[#] Outfit Ideas and Sources for [Job Occupation: Teacher, Lawyer, Postpartum, Moms, etc.]
Starter Kit Wardrobe Guides
Outfit Guides & Sources for Different Styles, Body Types, etc
Timeless Fashion Staples
How to Choose High Quality Garments
A Guide to Sustainable Clothes Shopping
Ideas for Clothing for Specific Climates and Activities
Destination Specific Packing Guides
Travel
How to Pack for [Destination]
My Guide to [Destination]
The Best Food in [Destination]
How to Travel to [Destination] as a Beginner
My Guide to Road Trips with Kids
Packing Checklist
Guides for Specific Activities (ex: backpacking, camping)
Travel Photography Tips
My Signature Photography Presets
How to Pack for X Days in a Carry-On
Travel Credit Card Guides
Travel Points Hacking Guides
Money Saving Guide for Traveling
Family & Kids
Finance & Budgeting Spreadsheets
Family, Holiday, School Year Checklists
Home Emergency Binder
Kids Activity Sheets
Skill Tutorials: crafts, knitting, arts, language, music
Teacher resources
Coloring Sheets
Elf on the Shelf Ideas
Birthday Party Planning Guide
Newborn Essentials
Holiday Activity Sheets, Planning, Etc.
Resume, Cover Letter Templates
Need help creating a digital product?
Check out my Freebies & Resources page for additional resources for creating digital products.
Conclusion: 60+ Profitable Ideas for Digital Products to Sell by Niche
I love digital products: they’re flexible, scalable, and are a great way to diversify your income.
Whether you’re selling digital products on Etsy or direct to your audience view a Link Tree or Stan Store, digital products are an accessible way to earn income in your business.
Remember, we learn best from people who have done what we want to do. That means that you don’t have to be the top world expert on something to have a digital product, you just need to help someone get from Point A to Point B in an efficient way.
I’ve heard this referred to as “expert enough” and is a great term to remember as you embark on your digital product journey.
What are your questions about selling digital products?
